Epyc to replace Opteron brand

New name for Naples based chips

During their Financial Analysts Day AMD gave insight on quite a few interesting things, such as revealing their new mobile chips as well as the Vega accelerator for professional users. Apart from that CEO Lisa Su has also revealed that AMD is getting rid of the Opteron brand and replaces it with Epyc.

Apparently AMD is going through a lot of change since Lisa Su took over the sinking ship. Although revenue and margin are not yet on expected levels all the products that have been released lately are competitive on the performance side of things and well-priced. Apart from that it looks like AMD is breaking with a tradition that’s about a decade old.

It looks like the ship is finally moving again with the sails set to conquer new lands. One part of that was getting rid of the Opteron brand. Although it’s just a name of something, this should help the company to reposition their Napels based server CPUs. Being $21 Billion US heavy this an important step since the server market offers a lot of potential in terms of growth. Therefore it could be highly beneficial to have products that are being looked at from a new perspective and getting rid of a brand that still is associated with slow processors will certainly have a psychological effect.

On stage CEO Lisa Su held their largest Epyc branded chip up, which comes with 4096 soldering points. The Epyc chips in this package will feature up to 32 cores and 64 threads and they should become available within the upcoming weeks.

Source: AMD

News by Luca Rocchi and Marc Büchel - German Translation by Paul Görnhardt - Italian Translation by Francesco Daghini

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Epyc to replace Opteron brand - AMD - News - ocaholic